The media space of the messenger, previously free from official advertising, will still be promoted. The “densely populated” Telegram channels will now display “sponsored messages”. You can read more about the features of advertising in other countries of the world on our portal.
Experts positively assessed the potential of such a solution, noting that the approach that the creators of the program are going to use will help reform the advertising market on the still “untilled” field of messengers. It is expected that other companies will follow the example of Telegram.
It is planned that in all Telegram channels from thousands of subscribers there will be “sponsored messages” that correspond to the subject of the channel, writes “Rossiyskaya Gazeta”. This change will not affect the list of chats, personal correspondence or created groups.
At the same time, the preliminary prices “bite” – the minimum cost of entering the site – €2 million, of which €1 million is made as a deposit, which will not be refunded if the advertiser subsequently spends less than €10 million throughout the year. This one condition reduces the list of potential advertisers from large companies.
The reform of the advertising policy will also affect the already existing unofficially, which was formed in Telegram. Now advertising agreements are concluded between the advertiser and the owners of the channel directly.
Separately, it should be noted that Telegram’s position regarding gambling advertising is negative, it is prohibited.
Meanwhile, Roskomnadzor called Telegram a social network. All registry members are required to monitor content, identify illegal information and block it, writes Forbes. This also applies to online casino advertising, as they are banned in the Russian Federation. Together with Durov’s resource, LiveJournal was announced as a social network.
All social resources with a volume of 500 thousand users per day are included in the register. This list was formed in September 2021, and it includes all the largest media resources, from FB to YouTube.
Also, Roskomnadzor continues litigation with Google, as reported by Inc. with reference to the press service of the RCN, the agency handed over a new fine for failure to comply with the order to delete illegal information. As previously reported, the company faces a fine of 10% of annual revenue.
The RCN has already sent 16 protocols regarding administrative violations that Google systematically commits. The company’s representatives were last called to court on October 4.
According to the new orders of the local authorities, it is now possible to get into the bookmaker’s office in Primorye only by QR code.
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